Marketing Assignment Example | Topics and Well Written Essays - 500 words

Marketing - Assignment Example Martha should subdivide the market further. There are a lot of professional women who does not stay at home and who are equally busy as men. There are also students, single women, etch. What Martha should initially target are the house wives who stays at home that takes care of the children. They are the natural market of Trap-Ease it protects the infants and toddlers from the threat of poisoning of other rodent control products. But Martha should not stop with the mothers, she should include the fathers too which is another segment of the market. In fact, the right market segmentation for the product is not merely stay home housewives but should be parents. But given the outlay of the investors that she needs to recoup, this market segment may not enough to cover the cost. So she should expand her market to other segments like business establishments who has the same need for rodent control. This is a promising market for Trap-Ease as the product is nicely designed that would not be an eye sore in a corporate setting. Also, it is ideal for this market for it will spare the workplace from the foul smell of a rodent brought by other similar product category. 4) Describe the current marketing mix for Trap-Ease.

Strategic Leadership Coursework Example | Topics and Well Written Essays - 250 words

Strategic Leadership - Coursework Example e the resources of the company are correctly and effectively being used and activities are being correctly and accurately being reported (Hitt, Ireland & Hoskisson, 2012). Some of the examples of these controls include budgets, bank reconciliations, cross segregation of duties e.g. for book-keeper posting cash and the receiver of mails, etc. Therefore, from the definitions and examples above, it is evident one major difference between the two is that, strategic controls affect the whole company activities (internal and external) while financial control focus on the internal environment more specifically, the financial resources of the company (Bert, n.d.). It is important to note that a leader’s influence can only be felt within the organization if such a leader behaves ethically. Therefore, given that the human capital play a significant role in determining the company’s success, then there is need for me as a manager responsible for developing and training employees to behave ethically in order to cultivate a better culture in the subordinates. Moreover, I believe that my position is in tandem with many strategic leaders because of the changing workplace environment due diversity in culture, attitude and work ethics. Therefore, to be able to retain better and efficient talent within the organization, many strategic leaders have started investing huge resources in developing and nurturing the talent of subordinates by ensuring that they behave ethically to be able to exercise maximum influence on the